Learn more about the trends that are hitting bookshops as of late. This post will seriously open your eyes to quite a couple of things that you didn't understand.
There’s a fairly outstanding stereotype that books are typically read by older people and that younger men and women do not read at all. The reasons for this impression are rather apparent – the younger generations have grown up with countless other forms of media in addition to books, so would obviously have less time to dedicate to book reading, especially when they could be binge watching tv shows. Nevertheless, statistics indicate that younger folks are more voracious readers than the older generations. Reportedly, 4 in 5 have read a book in the last twelve months when it comes to humans aged 18-29. By contrast, just 7 in 10 people over the age of 65 have read a book in the last year. Barnes & Noble’s shareholders would potentially take comfort in this statistic as it indicates that the total market is expanding, rather than contracting. This might make it much easier to identify a target market for bookstores.
In an increasing globalised age, we would anticipate that international firms would end up dominating most markets. Certainly, you’d anticipate that the sector would be dominated by a few players. And to an extent that is true, in specific in the United States. Nevertheless, amazingly, independent bookshops have also been having some excellent times. The number of independent bookshops keeps growing year after year. And this is most likely having an influence on how other bookshops go about they way they engage. For example, Waterstones’ owner might agree that the chain has changed itself over the years to give a lot of freedom to individual bookstores pertaining to what they stock and what they promote most heavily, so any two retailers in the chain might feel quite unlike each other. Keep on an eye on the broader book industry to check what else is happening.
Do you remember the unbeatable rise of ebooks a couple of years back? No? Well, a couple of years ago, there was the profound expectation that soon enough ebooks would dominate the book market and possibly even make books completely obsolete. One university, in preparation for this brave brand new world, entirely remodelled its library to have no books. A few years after that, the scenario couldn’t be more different. Print books are still more than twice more popular than ebooks are. In fact, ebook reading through rates have literally flatlined recently. This certainly gives quite a little bit of intend to bookshops to continue growing in the market. Indeed, Fnac’s shareholder would perhaps be in agreement that traditional book sales still have too many potential. Book industry statistics really are fascinating, particularly when you look at each bookstore market segment.